Tim Hortons’ chief marketing officer says customers should expect an increased focus on quality through 2022, part of a multi-year plan to bring “swagger back” to the iconic Canadian coffee chain.
In an interview with Yahoo Finance Canada, Hope Bagozzi says the next year will see the company continue to push its so-called back-to-basics strategy, even as it seeks to engage new customers with products like Timbiebs.
“It’s going to be more of continuing to raise the bar on taste and quality,”…
Source link
