As the cameras panned in and out of commercial breaks during Game 3 of the NBA Finals on July 11, ESPN was still advertising something — just not a product. Instead, the cameras focused on a neighborhood filled with Milwaukee Bucks fans gathered for a watch party reminiscent of a European soccer crowd.
“I think in our wildest dreams, we couldn’t imagine that we have more people outside than we’d have inside,” Bucks and Fiserv Forum President Peter Feigin told Yahoo Finance Live on…
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