Positioned now on both sides of an advertising transaction, we were ready to observe the life cycle of an ad click from end to end. We invited individual volunteers to download AdNauseam and visit our site. Soon we had recorded a few dozen successful AdNauseam clicks—billed to our team’s advertiser account and credited to the publisher account. AdNauseam was working.
But this only proved that Google did not discard the very first click on an ad generated by a brand new AdNauseam user…
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