The problem with Trump’s new media company

For the moment, investors seem wildly optimistic about the new media company Donald Trump is forming. Shares of little-known Digital World Acquisition Corp. (DWAC) soared 350% in one day after the shell company said it was merging with a new Trump entity aiming to build a social-media platform, a streaming operation and more.

That could be the peak, however. Trump obviously has a massive following, but it’s important to keep in mind that Trump’s popularity comes from his combativeness. He…


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