The price of Red Bull, other energy drinks may be about to skyrocket

The price of Red Bull, other energy drinks may be about to skyrocket

Ingesting 300 milligrams of caffeine before 6:00 a.m. in one shot may be about to get much costlier. 

And you could blame inflation in aluminum, and energy drink leader Red Bull. 

“A price increase would be preferable, and meaningfully favorable for trading in Monster shares, but we believe Monster remains committed to following Red Bull (we ascribe a slightly greater than 50/50 likelihood that Red Bull takes price, with an announcement needed before year-end),” said Stifel analyst Mark…


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