Japanese-American spirits maker Beam Suntory hasn’t hidden its interest in buying tequila brands as alcohol drinkers continue to seek out premium spirits.
“There’s absolutely no doubt that tequila is one of hottest categories at the moment,” Albert Baladi, CEO of Beam Suntory, told Yahoo Finance Live (video above). “It is attracting multicultural consumers, younger consumers. It is absolutely on fire. We see it everywhere.”
Sales of tequila in 2021 reached nearly 27 million in the U.S….
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