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Yandex to shift Russian users to ya.ru front page, as it sells media properties – DatacenterDynamics

Russian Internet giant appears to be preparing to shift Russian-speaking users to a minimalist home page, after sanctions forced it to sell its media products. The company has been quietly updating its neglected search-only page ya.ru, as a possible replacement for yandex.ru, its current home page, which hosts a mass of content from Yandex social media and news sites. This could be the first step in moving to a more limited and less controversial home page, according to TechCrunch, which… Source link

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Yandex shifts focus to ya.ru as it heads for media exit in Russia – TechCrunch

Yandex shifts focus to ya.ru as it heads for media exit in Russia – TechCrunch

TechCrunch has learned that Russia search giant Yandex is to switch from using yandex.ru as its main front page for Russian-speaking users to ya.ru — a less trafficked domain it’s owned since 2000 that, historically, has only hosted a basic search engine page. Imagine if Google decided to de-emphasize google.com in favor of a less popular domain it also owns and you’ll get an inkling of how big a shift this looks to be for the Russian Internet landscape. (Albeit, a fuller… Source link

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Yandex shifts focus to ya.ru as it eyes media exit in Russia

Yandex shifts focus to ya.ru as it eyes media exit in Russia

TechCrunch has learned that Russia search giant Yandex is to switch from using yandex.ru as its main front page for Russian-speaking users to ya.ru — a less trafficked domain it’s owned since 2000 that, historically, has only hosted a basic search engine page. Imagine if Google decided to de-emphasize google.com in favor of a less popular domain it also owns and you’ll get an inkling of how big a shift this looks to be for the Russian internet landscape. (Albeit, a fuller… Source link

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