Yahoo, the premier global media and technology company, has announced the launch of Next-Gen Solutions for web, an advanced contextual targeting solution that uses machine learning and real-time data signals to provide omnichannel targeting and buying across non-addressable inventory in the Yahoo DSP. In combination with Yahoo’s cookieless identity solution, Yahoo ConnectID, Next-Gen Solutions for web is the first to market solution of its kind – designed to support the future of identity.
Read More »Yahoo DFS Hockey: Tuesday Picks
Hey, a day without afternoon hockey. How novel! We have six games on the slate for the NHL. Here are some players to target, and to avoid, for your DFS lineups. GOALIE Ilya Sorokin, NYI at SEA ($36): Both of these teams struggle to score goals, but the Kraken are last in the league in shots on net per game. Also, they are on the second leg of a back-to-back. As a result, sign me up for Sorokin, who has a 2.44 GAA and .921 save percentage. GOALIE TO AVOID Juuse Saros, NAS at FLA ($33): Saros has… Source link
Read More »The Inaugural Yahoo Fantasy Football Championship
The crowned champion won $100,000 cash, the second-place winner won $25,000 and the third-place winner won $10,000.Photo: Courtesy of YahooNATIONAL HARBOR, M.D.—The LA Rams might have just won the big game, but back in December, a group of fantasy football players faced off on the digital gridiron to earn bragging rights and big bucks. Last fall, fantasy football players competed in the inaugural Yahoo Fantasy Football Championship, a 10-week contest that culminated in an in-person event… Source link
Read More »Yahoo Sports recreates iconic street courts at All-Star weekend
As Team Durant and Team LeBron faced off Sunday at Rocket Mortgage FieldHouse in Cleveland, Yahoo Sports shed a spotlight on the places where many legendary players got their start — some of the most iconic street courts in the world. To celebrate the NBA’s 75th anniversary, Yahoo Sports debuted “The First Bounce”: a first-of-its kind immersive experience that allowed thousands of basketball fans to travel back in time and stand where their heroes stood before they were stars. Using… Source link
Read More »Yahoo Sports recreates iconic street courts at All-Star weekend
As Team Durant and Team LeBron faced off Sunday at Rocket Mortgage FieldHouse in Cleveland, Yahoo Sports shed a spotlight on the places where many legendary players got their start — some of the most iconic street courts in the world. To celebrate the NBA’s 75th anniversary, Yahoo Sports debuted “The First Bounce”: a first-of-its kind immersive experience that allowed thousands of basketball fans to travel back in time and stand where their heroes stood before they were stars. Using… Source link
Read More »Yahoo Expands Next-Gen Web Solutions
Yahoo debuted its Next-Gen Solutions program, an advanced contextual targeted solution to address omnichannel targeting and buying and look towards “the future of identity,” a press release says. This will address nonaddressable inventory in the Yahoo DSP, and will combine with Yahoo’s cookieless identity solution, Yahoo ConnectID, in order to work. Yahoo first rolled out Next-Gen Solutions last summer, which allowed for audience reach and monetizing independent of mobile app IDs. Now… Source link
Read More »Yahoo Mock Draft: Packers Take Houston DL Logan Hall in First Round
GREEN BAY, Wis. – A first-round pick in 2016, Kenny Clark has carried the Green Bay Packers’ defensive line for most of his six NFL seasons. It’s just not a position the Packers have dedicated a lot of resources. Over the last eight drafts, Clark is the only defensive lineman they’ve selected within the first 90 picks. Could that change this year? A lot of that depends on Green Bay’s list of needs following free agency, but it’s a possibility. In Yahoo’s latest mock draft, the… Source link
Read More »Yahoo Introduces Its Cookieless ID, Next-Gen Solutions, for the Open Web – Adweek
The looming deprecation of the third-party cookie has created a market opportunity for savvy ad technologists—and Yahoo hopes to capitalize on it. Recommended articles … Source link
Read More »Yahoo promotes Paul Sigaloff to VP head of APAC
Yahoo has promoted Paul Sigaloff as VP, head of APAC. Effective immediately, Sigaloff (pictured) will lead sales for the ad technology business across the entire Asia Pacific region. Previously VP of ANZ INSEA, his expanded remit now includes Australia, China, Hong Kong, India, Japan, New Zealand, Singapore, Taiwan, and Southeast Asia. Sigaloff has been with the company for eight years and launched Yahoo (formerly Verizon Media) into the Australia and New Zealand market in 2018…. Source link
Read More »9th Circ. Hears Objections To $117M Yahoo Data Breach Deal
By Lauren Berg (February 16, 2022, 9:24 PM EST) — An objector to Yahoo’s $117 million data breach class action settlement urged the Ninth Circuit during oral arguments Wednesday to revive his request for attorney fees, while another objector argued the company chosen to provide credit monitoring services needs to be reconsidered. An attorney for objector James McCain urged the three-judge panel to reverse a California federal judge’s decision to deny his counsel $260,000 in fees… Source link
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