Samba TV Partners With Disney, iSpot Acquires Tunity as Networks Prioritize Sports Streaming Measurement By Andrew Cohen March 3, 2022 A pair of streaming audience analysis companies, Samba TV and iSpot, made significant moves this week. Samba TV has partnered with Disney to measure audiences across its platforms, including ESPN and ESPN+, while iSpot acquired Tunity. Both Samba TV and iSpot serve as digital-focused alternatives to traditional Nielsen ratings, as networks… Source link
Read More »Gonzaga freshman Chet Holmgren reaches NIL deal with Yahoo Sports’ bracket contest | Gonzaga University
Gonzaga freshman Chet Holmgren has added another name, image and likeness (NIL) deal, this one breaking new ground with Yahoo Sports’ NCAA tournament bracket contest. Holmgren and Duke freshman standout Paolo Banchero will be co-ambassadors helping promote Yahoo Sports’ Tourney Pick’em best bracket contest. These are believed to be the first NIL deals… Source link
Read More »Yahoo Sports Signs Chet Holmgren And Paolo Banchero To NIL First
Duke Blue Devils forward Paolo Banchero (5) and Gonzaga forward Chet Holmgren (34) have signed NIL … [+] deals with Yahoo Sports (Photo by Brian Rothmuller/Icon Sportswire via Getty Images) Icon Sportswire via Getty Images Yahoo Sports is announcing it has signed Gonzaga’s Chet Holmgren and Duke’s Paolo Banchero to name, image and likeness deals to support its Yahoo Sports Tourney Pick’em bracket game. These are the first NIL deals for the promotion of… Source link
Read More »Yahoo celebrates Women’s History Month
Designed by Laura Callaghan As we head into March, Yahoo is reimagining its logo in celebration of Women’s History Month. Yahoo tapped Irish illustrator Laura Callaghan to create a design that would capture the strength and accomplishments of females across the globe. “It’s a chance to reflect on all that has come before and how far there is to go.” Using the theme of “Impact to Inspo”, Callaghan looked for ways to communicate the importance of collaboration and momentum. “I wanted… Source link
Read More »Apollo considers merging Yahoo Sports with betting companies, sources say
James Maloney of the Panthers looks on during the round 6 NRL rugby league match between the Sharks and the Panthers at PointsBet Stadium on April 18, 2019 in Sydney, Australia. Jason McCawley | Getty Images Apollo Global Management, the private equity firm that acquired Yahoo from Verizon for $5 billion last year, is having preliminary discussions with sports betting companies to merge their assets with Yahoo Sports, according to people familiar with the matter. One of the companies Yahoo has… Source link
Read More »Troika Media Group Continues Partnership with Yahoo Sports
Yahoo Sports Signs First of its Kind Tourney NIL Deals with Top College Basketball Stars Paolo Banchero of #4 Duke and Chet Holmgren of #1 Gonzaga Los Angeles, CA, March 02, 2022 (GLOBE NEWSWIRE) — via NewMediaWire — Troika Media Group, Inc. (Nasdaq:TRKA) (“TMG” or “Company”), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, announced that it is collaborating with Yahoo Sports, its longstanding… Source link
Read More »Troika Media Group Continues Partnership with Yahoo Sports to Launch Breakthrough Campaign for Yahoo Tourney Pick ’Em
Troika Media Group Yahoo Sports Signs First of its Kind Tourney NIL Deals with Top College Basketball Stars Paolo Banchero of #4 Duke and Chet Holmgren of #1 Gonzaga Los Angeles, CA, March 02, 2022 (GLOBE NEWSWIRE) — via NewMediaWire — Troika Media Group, Inc. (Nasdaq:TRKA) (“TMG” or “Company”), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, announced that it is collaborating with Yahoo Sports, its… Source link
Read More »Yahoo Unlocks Stronger Results for Brand Storytelling with Newest Video Lite Feature
Yahoo has unveiled its latest ad solution, Video Lite, in Asia-Pacific (APAC) to help brands enhance their video assets for a stronger storytelling experience. Video Lite is Yahoo’s newest feature, available for private marketplace (PMP) campaigns via Yahoo Exchange, and allows advertisers to optimise existing video creatives for digital media placements through the addition of end cards or branded frames, CTA buttons, and messages. With e-commerce in APAC, especially in South-East Asia… Source link
Read More »Yahoo closes email service in China as it lowers curtain on the country
Yahoo has completely ceased its operations in China now that web services company has ended support for its email service in the country. In a recent email sent out to customers, the company explained that it would soon close Yahoo Mail in China while advising them to switch to an alternative email service as soon as possible. Yahoo also recommended that users download their contacts, schedules and other important data before its email service closed for good in the country. In an FAQ page… Source link
Read More »Why Russia-Ukraine crisis isn't stopping this $10 trillion asset manager from buying stocks – Yahoo Finance
A good buying opportunity into a stock market well off its highs has taken shape, argues BlackRock Investment Institute Global Chief Investment Strategist Wei Li and her team. The rationale: the escalating situation between Russia and the West will likely mean a slower pace of interest rate hikes from global central banks. “We see fast-rising energy prices exacerbating supply-driven inflation, both delaying and raising its peak. We think central banks will need to normalize policy to pre-Covid… Source link
Read More »