NEW YORK–(BUSINESS WIRE)–Yahoo, the premier global media and technology company, today announced a partnership with Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, to enable more strategic planning, efficiency and measurement for advertisers ahead of 2022 midterm campaigns. Yahoo will also be Cross Screen Media’s first programmatic partner to utilize the company’s new measurement solution, ScreenImpact, which will enhance… Source link
Read More »Yahoo, Toyota Racing Development announce multi-year agreement
Yahoo will be an official partner of Toyota Racing Development in a multi-year agreement that will include primary schemes with the Toyota-backed teams of Joe Gibbs Racing, Kyle Busch Motorsports, Venturini Motorsports and Keith Kunz Motorsports. The partnership debuts with Christopher Bell‘s No. 20 carrying Yahoo on its car this weekend at Martinsville Speedway. Yahoo also will be the primary sponsor on Bell’s car for the Coca-Cola 600, Southern 500, Road America and the Bristol… Source link
Read More »Yahoo & TRD Announce Multi-Year Agreement
Yahoo will partner with Toyota Racing Development and its key NASCAR teams in a multi-year agreement. It will be the primary sponsor on several races on the No. 20 NASCAR Cup Series Toyota driven by Christopher Bell. CORNELIUS, N.C. — Yahoo and Toyota Racing Development have announced a multi-year agreement. Yahoo has been named an… Source link
Read More »DFS Yahoo Golf Talk: 2022 Masters Tournament
There have been 85 previous editions of the Masters Tournament but for DFS purposes all we care about is the 86th running. That takes place this week at Augusta National. There have been a few minor tweaks to the course since last year but that is usually the case as they continue to modify in order to keep up with modern-day standards. What we do know from previous Masters is that big hitters have a nice advantage here and performance in other big events is often a good pointer to future… Source link
Read More »In The Know by Yahoo presents the Sustainability Shop
Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change. Living a more sustainable lifestyle is something we should all prioritize. The climate crisis is real, and every little contribution to being a bit more “green” can help. For a long time, people complained that environmentally friendly products were… Source link
Read More »Yahoo promotes John McNerney and Dan Richardson to leadership roles
Share Tweet Share Email Yahoo has announced the promotions of John McNerney to senior director of platforms for APAC and Dan Richardson as head of data for APAC. In his previous role, McNerney was director of platforms, Australia and New Zealand (ANZ). As part of his expanded remit, he will oversee the commercial and technology strategy underpinning Yahoo’s ad platforms and unified ad tech stack, and grow Yahoo’s omnichannel capabilities across flourishing channels including Connected TV… Source link
Read More »Hitting the Books: Raytheon, Yahoo Finance and the world’s first ‘cybersmear’ lawsuit
A company’s public image is arguably even more important to its bottom line than the product they produce and very much not something to be trifled with. Would Disney be the entertainment behemoth it is today if not for its family-friendly facade, would Google have garnered so much goodwill if not for its “don’t be evil” motto? Nobody’s going to buy your cars if they think the company is run by some “pedo guy.” With the scale of business that modern tech giants operate at and the amounts of… Source link
Read More »Raytheon, Yahoo Finance and the world’s first ‘cybersmear’ lawsuit
A company’s public image is arguably even more important to its bottom line than the product they produce and very much not something to be trifled with. Would Disney be the entertainment behemoth it is today if not for its family-friendly facade, would Google have garnered so much goodwill if not for its “don’t be evil” motto? Nobody’s going to buy your cars if they think the company is run by some “pedo guy.” With the scale of business that modern tech giants operate at and the amounts of… Source link
Read More »Yahoo DFS Basketball: Sunday Picks
This is the most important day of the season marking the final day of my season-long leagues. I’ve been watching these rotations like a hawk, and I feel like we have a good read on how this Sunday card will play out. It’s a big one, with 24 of the 30 teams in action. Only six of those games make up the main card, so let’s go ahead and get into it. Guards Dejounte Murray, SAS vs. POR ($50) Murray is single-handedly trying to get the Spurs into the postseason. The former University of Washington… Source link
Read More »Green Bay Packers Land George Karlaftis, Christian Watson in Yahoo NFL Mock Draft
GREEN BAY, Wis. – Having released Za’Darius Smith to help get in compliance with the salary cap and last year’s young backups providing meager contributions with Smith missing most of the season, Eric Edholm went with Purdue’s George Karlaftis with the Green Bay Packers’ first pick in a mock draft at Yahoo. Edholm noted some pertinent Packers history in making the first pick. “With receiver somewhat picked over and a quality pass-rush talent on the board, this is the way we’ll go… Source link
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