The customer acquisition game has changed in the last year for DTC brands, with customer acquisition costs fluctuating and e-commerce becoming the dominant retail channel. Two-year-old DTC brand Xena Workwear is an online-only brand that’s managed to ride some of those changes to a year of growth. Its annual sales increased by more than 1,000% in 2020, and the company hit a milestone of selling 1,000 pairs of boots per month. Xena CMO Eugene Furman attributed the… Source link
Read More »How Xena Workwear’s Google Shopping strategy led to 10x ad returns
