Tag Archives: WWD

As brick-and-mortar retail prepares for a renaissance this year, Yahoo is diving deeper into e-commerce with new multiretailer checkout for ads, the company announced Thursday. A product of the tech company’s partnership with e-commerce platform MikMak, the update offers add-to-cart functionality and e-commerce analytics for campaigns across native and display advertisements on Yahoo. Functionally, the updates may make the shopping experience easier for consumers, as they can checkout… Source link

[unable to retrieve full-text content]Verizon Sells Yahoo, AOL to Apollo – WWD  WWD Source link

Yahoo is delving deeper into e-commerce, but don’t expect a mirror image of The New York Times’ Wirecutter or New York Magazine’s The Strategist. While Yahoo already has affiliate links in much of its content, which guides customers to the likes of Amazon and Walmart to complete a sale, its new venture Yahoo Shops, set to launch later this year, will be its own marketplace managing the entire purchase journey from beginning to end. “It will be the first digital media marketplace… Source link

In another effort to shore up its ability to surface true and factual information, Google is looking to fund fact-checking groups working to correct falsehoods around the new coronavirus vaccine. Offering $3 million total in grants through its ongoing Google News Initiative, which over the last year has also given money to fund various newsroom diversity projects and fact-checking nonprofits, Google is looking specifically for fact-checking efforts on the new vaccine for COVID-19 with its… Source link

After years of agitation by news and magazine publishers, 2021 may just be the year Google and Facebook start to pay for the content they utilize. The companies — Google, the largest internet search engine and Facebook, the largest social media operator, both of which annually sell tens of billions of dollars in advertising against content they do not create (and both now alleged monopolies that may have even helped each other to maintain their positions) — have already begun to lay down… Source link