Tag Archives: WTF

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series → The third-party cookie going away won’t only affect advertisers’ abilities to target ads but also their means of knowing which of those ads led to product sales or conversion events. To help fill that cookie-sized hole in the digital ad industry’s measurement system, Google has developed the Attribution Reporting API as part of its Privacy Sandbox set… Source link

Google’s quest to find a way forward for targeted advertising in a more privacy-centric world continues unabashed, despite its many (and vocal) detractors. After its previous proposal to replace the third-party cookie’s ad targeting capabilities came under fire for being potentially too invasive, Google has introduced an alternative cookie alternative called “Topics” that swings the pendulum in the other direction. WTF… Source link