Tag Archives: Tubi

Global media and tech company Yahoo today announced it is expanding its partnership with FOX Entertainment’s ad-supported video-on-demand (AVOD) platform Tubi. Under the new deal, media planners and buyers using Yahoo’s demand-side platform (DSP) will gain access to Tubi’s entire streaming content library. The move aims to help connected TV (CTV) advertisers improve efficiency in the buying process. As connected television viewership soars, so too… Source link

NEW YORK–(BUSINESS WIRE)–Yahoo today announced the expansion of its partnership with Tubi, FOX Entertainment’s breakthrough ad-supported video-on-demand (AVOD) service, bringing incremental efficiencies to the planning and buying of connected TV (CTV). Building on Yahoo and Tubi’s supply-side (SSP) relationship, the expansion offers Yahoo demand-side platform (DSP) advertisers direct access to Tubi’s unmatched AVOD content library, making it easier to plan and buy… Source link

Yahoo and Tubi partner to offer CTV streaming inventory and open demand via Yahoo DSP, simplifying the CTV planning and buying process NEW YORK, October 07, 2021–(BUSINESS WIRE)–Yahoo today announced the expansion of its partnership with Tubi, FOX Entertainment’s breakthrough ad-supported video-on-demand (AVOD) service, bringing incremental efficiencies to the planning and buying of connected TV (CTV). Building on Yahoo and Tubi’s supply-side (SSP) relationship, the expansion offers… Source link