When the pandemic upended the economy last year, companies took a hard look at their advertising plans. Oreos maker Mondelez International Inc. MDLZ 0.19% shifted money meant for TV commercials during March Madness basketball and the summer Olympics into digital platforms. A hefty chunk went to Alphabet Inc.’s GOOG -0.11% Google, which offered data on what locked-down snack lovers were… Source link
Read More »How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon
