As the pandemic brought travel to a standstill in the first quarter and bookings were cancelled en masse, advertisers spent millions of dollars on Google advertising that turned into nothing. Since then, Google made concessions to some advertisers — but they scoff at the paltry amount. Eight German travel companies that sent a letter to Google at the end of April seeking payment concessions on $80 million in first quarter advertising invoices ultimately got relief of less than 10 percent… Source link
Read More »Google Made Advertising Concessions to Travel Partners But They’re Still Angry – Skift
