Tag Archives: tracking

“If there was any doubt before today, it is crystal clear from this announcement that Google maintains its stranglehold on the future of [marketing technology]. It is difficult to foresee how this announcement won’t immediately impact plans that are already being put into practice, as marketers prepare for a post-cookie digital universe,” says one media executive at a major advertiser. The industry is moving away from “third-party cookies,” files that websites save on user web… Source link

Google says it won’t develop new ways to follow individual users across the internet after it phases out existing ad-tracking technology from its Chrome browser, a change that could shake up the online advertising industry. Google says it’s taking the move to protect user privacy. It’s part of a broader shift in the industry as marketers such as Apple and regulators in the U.K., U.S. and elsewhere increasingly are seeking ways to phase out more egregious data collection… Source link

The digital giant has been working on proposals to remove so-called third party cookies from Chrome. LONDON, UK — Google says it won’t develop new ways to follow individual users across the internet after it phases out existing ad-tracking technology from its Chrome browser, a change that could shake up the online advertising industry. Google says it’s making the move to protect user privacy. It’s… Source link

Google says it’s phasing out tracking based on individual users’ browsing habits. SOPA Images/LightRocket via Getty Images In another major change poised to further jolt the already rocky world of digital advertising, Google plans to stop tracking individual users’ web browsing habits or selling ads based on them. Today, the Alphabet-owned search engine said it will phase out tracking users across websites without replacing third-party cookies with a new… Source link

LONDON (AP) — Google says it won’t develop new ways to follow individual users across the internet after it phases out existing ad tracking technology from Chrome browsers in an upcoming overhaul aimed at tightening up privacy.  The digital giant has been working on proposals to remove from Chrome so-called third party cookies, which are snippets of code used by a website’s advertisers to record browsing history in order to show users personalized ads. Third-party cookies… Source link

Google says it won’t develop new ways to follow individual users across the internet after it phases out existing ad tracking technology from Chrome browsers in an upcoming overhaul aimed at tightening up privacy.   What You Need To Know Google says it will phase out selling ads based on specific user web browsing in Chrome browsers, the world’s dominant web browser Third-party cookies have been a longstanding source of privacy concerns, so Google proposes instead grouping together… Source link

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Google says it won’t develop new ways to follow individual users across the internet after it phases out existing ad tracking technology from Chrome browsers in an upcoming overhaul aimed at tightening up privacy ByThe Associated Press March 3, 2021, 2:53 PM • 2 min read Share to FacebookShare to TwitterEmail this article LONDON — Google says it won’t develop new ways to follow individual users across the internet after it phases out existing ad tracking technology from Chrome browsers in an… Source link

Chances are, if you don’t own a smartwatch, you probably rely on your phone to monitor your sleeping habits. While there’s no shortage of apps that claim to do the job, not all of them are up to the task. And Android, in particular, has been caught lagging in the snooze-tracking department. Thankfully, Google is looking to change that by making its low-power Sleep API publicly available, according to Droid Life. That means developers can now (theoretically) use the toolkit to upgrade existing… Source link

Apple (AAPL) is gearing up to launch a new privacy feature in the next version of iOS 14 that is generating quite a bit of anger from the likes of fellow Silicon Valley titan Facebook. The feature, called App Tracking Transparency, has become such a flashpoint between the companies that Facebook (FB ) is, according to The Information, considering filing an antitrust suit against Apple over the matter. That comes as the social media giant is already supporting Epic Games’ own antitrust suit… Source link