Tag Archives: Taboola

Shares of Taboola.com Ltd. skyrocketed 53.3% to pace all premarket gainers Monday, after the provider of recommendations for online editorial content and advertisements announced an exclusive 30-year commercial agreement with Yahoo. As part of the agreement, Taboola will power native advertising across all Yahoo digital properties, which is expected to drive more than 800 billion impressions, and Yahoo will receive 24.99% of Taboola’s outstanding shares, which would make Yahoo the… Source link

Nov 28 (Reuters) – Yahoo Inc will acquire a nearly 25% stake in advertising tech firm Taboola Inc (TBLA.O) and become its largest shareholder, the companies said in a joint statement on Monday, in a push to deepen advertising on their digital properties. As part of the partnership, Taboola will power native content and advertisements across Yahoo’s sites for 30 years, while the U.S. tech company will get one seat on Taboola’s board. Taboola’s engine pushes links to articles paid by advertisers… Source link

Yahoo is deepening its push into digital advertising, even as its competitors warn that the market is faltering. The internet pioneer, which was taken private in a $5 billion deal last year, is taking a roughly 25 percent stake in Taboola, the company known for serving up attention-grabbing links on websites, the chief executives of the companies said in an interview. The deal is part of a 30-year exclusive advertising partnership that allows Yahoo to use Taboola’s technology to manage its… Source link

Yahoo is deepening its push into digital advertising, even as its competitors warn that the market is faltering. The internet pioneer, which was taken private in a $5 billion deal last year, is taking a roughly 25 percent stake in Taboola, the company known for serving up attention-grabbing links on websites, the chief executives of the companies said in an interview. The deal is part of a 30-year exclusive advertising partnership that allows Yahoo to use Taboola’s technology to manage its… Source link