Global media and tech company Yahoo today announced it is expanding its partnership with FOX Entertainment’s ad-supported video-on-demand (AVOD) platform Tubi. Under the new deal, media planners and buyers using Yahoo’s demand-side platform (DSP) will gain access to Tubi’s entire streaming content library. The move aims to help connected TV (CTV) advertisers improve efficiency in the buying process. As connected television viewership soars, so too… Source link
Read More »Yahoo and Tubi Partner to Streamline CTV Planning & Buying
NEW YORK–(BUSINESS WIRE)–Yahoo today announced the expansion of its partnership with Tubi, FOX Entertainment’s breakthrough ad-supported video-on-demand (AVOD) service, bringing incremental efficiencies to the planning and buying of connected TV (CTV). Building on Yahoo and Tubi’s supply-side (SSP) relationship, the expansion offers Yahoo demand-side platform (DSP) advertisers direct access to Tubi’s unmatched AVOD content library, making it easier to plan and buy… Source link
Read More »Yahoo and Tubi Partner to Streamline CTV Planning & Buying
Yahoo and Tubi partner to offer CTV streaming inventory and open demand via Yahoo DSP, simplifying the CTV planning and buying process NEW YORK, October 07, 2021–(BUSINESS WIRE)–Yahoo today announced the expansion of its partnership with Tubi, FOX Entertainment’s breakthrough ad-supported video-on-demand (AVOD) service, bringing incremental efficiencies to the planning and buying of connected TV (CTV). Building on Yahoo and Tubi’s supply-side (SSP) relationship, the expansion offers… Source link
Read More »Clever and Google Partner to Streamline Access to Google Classroom
Districts who have purchased Google Workspace for Education Plus and use Clever will be able to sync rosters directly to Google Classroom from any Student Information System. Once a school technology administrator sets up Google Classroom via Clever, teachers will no longer need to manually create and invite students to join their classes, saving teachers time and enabling them to focus on what they do best: helping students reach their full potential. As the global pandemic drove… Source link
Read More »