Tag Archives: SSP

[unable to retrieve full-text content]Microsoft Advertising Completes Transition to Xandr’s SSP …  WinBuzzer Source link

NEW YORK–(BUSINESS WIRE)–Mar 31, 2022– Yahoo today announced an expanded partnership with Glewed TV, a leading ad-supported video-on-demand (AVOD) discovery and live distribution platform for original and professionally produced video content. With the expanded partnership, Glewed TV has officially named Yahoo a preferred supply-side platform (SSP) across… Source link

NEW YORK–(BUSINESS WIRE)–Yahoo today announced an expanded partnership with Glewed TV, a leading ad-supported video-on-demand (AVOD) discovery and live distribution platform for original and professionally produced video content. With the expanded partnership, Glewed TV has officially named Yahoo a preferred supply-side platform (SSP) across connected TV (CTV) and display inventory. Glewed TV has also adopted Yahoo’s cookieless identity solution, Yahoo ConnectID, beginning with… Source link

The recent Advertiser Perceptions survey of the SSP market shows that (drumroll ….) Google is still the dominant gateway for online advertising, though publishers are testing and adding other SSPs more than ever. The survey was fielded in February and March of this year, and encompasses 151 publishing execs, each of whom represents a site with at least three million unique monthly visitors and sells inventory using an SSP. One important trend is the steady growth in the average… Source link