Tag Archives: Shoppable

Dive Brief: Yahoo is partnering with e-commerce platform MikMak to offer add-to-cart functionality and analytics for advertising campaigns on its properties, including Yahoo Finance, TechCrunch and AOL, according to an announcement. CPG advertisers can now offer consumers a multi-retailer checkout experience directly from their ads on Yahoo, allowing website users to buy from their preferred source. The deal also gives brands access to MikMak Insights to assess… Source link

Walmart and Yahoo are getting festive with a new AR game, shoppable influencer-studded video content and additional cross-site e-commerce integrations. Here are all of the details. Walmart and Yahoo are gearing up for Christmas commerce. The web services company has teamed with the retail giant to bring consumers a handful of new shoppable experiences, digital activations and gift guides ahead of the holidays. The joint ‘Holiday with Heart’ campaign involves a number of key initiatives… Source link

This morning In the Know, a Yahoo title geared toward Gen Z and millennial audiences, announced the debut of its third section, In the Know Style, a fashion and beauty vertical that will feature original shoppable content. … Source link