Tag Archives: settop

NEW YORK–(BUSINESS WIRE)–Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory. Today, Yahoo is the only… Source link

Partnership bridges the gap between linear and digital campaigns to unlock new value for buyers NEW YORK, October 17, 2022–(BUSINESS WIRE)–Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and… Source link

NEW YORK–(BUSINESS WIRE)–Yahoo today announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory. Today, Yahoo is the only… Source link

Yahoo and DirecTV have added set-top box data to their advanced TV partnership in a bid to unify linear and digital for buyers. Yahoo and DirecTV expand strategic partnership / Adobe Stock In… Source link

Russian internet search engine Yandex has announced that it plans to launch a new version of its smart speaker, the Yandex Min and a new Module set-top box, reports Cnews.ru. Yandex has raised the capacity of its mini smart speaker from 3W to 10W. The set-top box is based on the Yandex TV platform. Source link

Russian internet search engine Yandex has announced that it plans to launch a new version of its smart speaker, the Yandex Min and a new Module set-top box, reports Cnews.ru. Yandex has raised the capacity of its mini smart speaker from 3W to 10W. The set-top box is based on the Yandex TV platform. Source link