Tag Archives: Searches

Google searches for new measure of skin tones to curb bias in products

Evening commuters make their way toward a New Jersey Transit train platform at Penn Station in New York City. Drew Angerer | Getty Images Alphabet‘s Google told Reuters this week it is developing an alternative to the industry standard method for classifying skin tones, which a growing chorus of technology researchers and dermatologists says is inadequate for assessing whether products are biased against people of color. At issue is a six-color scale known as Fitzpatrick Skin Type (FST), which… Source link

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EXCLUSIVE Google searches for new measure of skin tones to curb bias in products

June 18 (Reuters) – Alphabet Inc’s (GOOGL.O) Google told Reuters this week it is developing an alternative to the industry standard method for classifying skin tones, which a growing chorus of technology researchers and dermatologists says is inadequate for assessing whether products are biased against people of color. At issue is a six-color scale known as Fitzpatrick Skin Type (FST), which dermatologists have used since the 1970s. Tech companies now rely on it to categorize people and… Source link

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Google’s No-Click Searches – Good Or Evil?

(Photo by ALAIN JOCARD / AFP) AFP via Getty Images That Google is the dominant force in web and mobile search won’t surprise you. What might, though, is that roughly two thirds of the searches on Google never leave the search results page. That is, the searchers get what they are looking for without leaving Google. These are called “no-click” or “zero-click” searches. The percentages vary a bit depending on device, geography, and the precise definition of… Source link

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Where Google’s Advertising Chief Searches for Insight

A week before Lorraine Twohill applied to engineering school in her native Ireland, she found herself reviewing a brochure about a new degree called international marketing. Its promise of a year studying abroad led the math whiz to swap engineering for marketing. The last-minute shift three decades ago broke the heart of her father, a math teacher, but changed her life. Her studies at Dublin City University and year abroad in Spain put her on a path to become the chief marketing officer at… Source link

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Google now lets you password-protect the page that shows all your searches

Google has added a way to put a password on your Web and Activity page, which shows all your activity from across Google services, including your searches, YouTube watch history, and Google assistant queries (via Android Police). Without the verification, anyone who picks up a device you’re logged into could see that activity. To activate the verification, you can go to activity.google.com, and click the Manage My Activity verification link. From there, you can select the Require Extra… Source link

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Google Refutes Data on ‘Zero-Click’ Searches and the Role it Plays in Guiding Referral Traffic

The SEO community has been rumbling over the past few days over a new study shared by SparkToro which suggests that more than two-thirds of Google searches now result in no click-through at all. As explained by SparkToro’s Rand Fishkin: “From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property. That number is likely undercounting some mobile and nearly all voice searches, and thus it’s… Source link

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5 Trillion Searches Show Google Keeps 65% Of Visits To Itself

Two thirds of all searches on Google start and end on Google without a click outside the Google universe and Google ecosystem of knowledge and data and answers, according to a new study of over 5 trillion searches in 2020. And that doesn’t even count Hey Google voice searches on mobile devices and smart speakers. Percentage of Google searches that don’t end in a click to a non-Google website. SparkToro If you’ve noticed less traffic from Google to your websites in the past… Source link

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Texas snow storm: Google searches reveal concern over hypothermia, carbon monoxide and water

When the heat went out this week, Texans scrambled for ways stay warm. The number of searches for “how to stay warm” in Texas were at least twice those recorded in every other state, peaking early Monday morning. Accompanying phrases included “without electricity,” “without power” and “inside.” A note on the data: It comes from Google’s Trends tool, which reports relative search volume rather than absolute numbers. The darkest places on these state-level maps, for instance,… Source link

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