Tag Archives: Sandbox

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. Like most of you, I’ve been following Google’s announcement of the Privacy Sandbox, the eventual depreciation of third-parties cookies in Chrome and the regulatory activity taking place against Google and other platforms. And I’m starting to think they may be… Source link

Experiments are underway at Google to engineer a sustainable ad-funded internet after the platform withdraws support in 2022 for the third-party cookie, the web’s default means of monetization since the 1990s. This includes a large-scale identifiability study that aims to establish a threshold of information publishers can access to personalize their websites to users of the market-leading Google Chrome browser, while preserving individuals’ privacy. Additionally, Google is testing a means… Source link

Google’s push to phase out third party tracking cookies — aka its ‘Privacy Sandbox’ initiative — is facing a competition challenge in Europe. A coalition of digital marketing companies announced today that it’s filed a complaint with the UK’s Competition and Markets Authority (CMA), calling for the regulator to block implementation of the Sandbox. The coalition wants Google’s phasing out of third party tracking cookies to be put on ice to prevent the Sandbox launching… Source link