Tag Archives: Sandbox

Google’s plan to phase out third-party cookies and replace them with a bundle of new standards referred to as the “Privacy Sandbox” just overcame a key regulatory hurdle. The UK’s competition regulator, the Competition and Markets Authority (CMA), has formally accepted Google’s commitments about how it’ll develop the new standards so they don’t harm competition or unfairly benefit the search giant’s own advertising business, the regulator announced today. Google’s plans… Source link

As part of an ongoing antitrust investigation into Google’s Privacy Sandbox by the UK’s competition regulator, the adtech giant has agreed to an expanded set of commitments related to oversight of its planned migration away from tracking cookies, the regulator announced today. Google has also put out its own blog post on the revisions — which it says are intended to “underline our commitment to ensuring that the changes we make in Chrome will apply in the same way to Google’s… Source link

In a blog post on March 3, Google announced that it would be removing third-party cookies from its Chrome browser—a decision that would effectively end use of third-party cookies. Google also pledged to avoid any other technology for tracking individuals as they browse the web. In its place, Google proposed cohort tracking, whereby companies could use third-party ad services to target ads only to larger groupings instead of individual users. It argued that such a change is needed to… Source link

Google’s John Mueller answered why new content sometimes pops into the search results ranking high then drops off. John explained what Google does with new content and how that explains the Sandbox and Honeymoon phenomenon that the SEO community has been talking about for decades. The Google Sandbox In the early 2000s some publishers noticed that new content sometimes took months or even longer before it started ranking. It seemed as if new content was not being trusted and not allowed to… Source link

Google Google is trying to shake up how the advertising industry (and others) track people online. At the heart of the changes is a feature in Google Chrome called “Privacy Sandbox,” which Google started rolling out in early 2021. Privacy Sandbox Is FLoC Federated Learning of Cohorts, or FLoC for short, is a cornerstone of the “privacy-first future for web advertising” that Google laid out in a blog post in January of 2021. Google is an advertising company first and foremost. By… Source link

If you want to make big money, offer something that people want, but no one else can offer. The Portuguese sourced spices in the Fifteenth Century. Rockefeller locked up East Coast oil distribution in the Nineteenth Century. AT&T was once the only option for phone calls in much of the last century. They made huge profits. The digital world can be ripe for monopoly or near monopoly, sometimes because only one company unlocked the key to a technology, and sometimes because the software or… Source link

An antitrust lawsuit against Google has been amended to take into account changes to ad tracking in Chrome. Texas attorney general Ken Paxton announced the multi-state suit, which focuses on Google’s advertising tech, in December. Meanwhile, five more attorneys general (from Alaska, Florida, Montana, Nevada and Puerto Rico) have joined the lawsuit, for a total of 15. The AGs claim that Google harnessed its dominant market positions in search, video and other areas to kill off smaller ad… Source link

State antitrust watchdogs are targeting Google’s plans to phase out third-party tracking cookies, building on a major lawsuit filed last year. The group of 15 attorneys general, led by Texas, updated its complaint about Google yesterday to include a more detailed case against the search giant, including new claims about Google’s strategic use of the Chrome browser. In particular, the new complaint takes aim at recent privacy updates to Chrome, which could better protect users’… Source link

A handful of new standards will personalize ads without the privacy violations of today Photo: Christian Wiediger/Unsplash The internet is about to experience a dramatic shift toward privacy. Today, advertisers like Facebook and Google use cookies to track people as they interact with different websites, building profiles for the sake of targeted marketing. But on Wednesday, Google — a giant in the global digital ad market — announced that it would stop using this kind of system to track… Source link