Tag Archives: RTB

MarketsandResearch.biz conducted a comprehensive study on the Global Real-time Bidding (RTB) Market for a prediction period of 2022-2028. The global Real-time Bidding (RTB) market report assists in estimating statistics associated with the industry development in terms of value (US$ Bn/Mn). A unique analysis technique was used to analyze the global Real-time Bidding (RTB) market’s growth & draw conclusions regarding the industry’s future growth prospects. The R&D activities… Source link

Another batch of complaints has been filed with European Union data protection agencies urging enforcement action against the adtech industry’s abuse of Internet users’ information to target ads. The complaints argue that behavioural ads are both harmful and unlawful. Earlier complaints over the same Real-Time Bidding (RTB) programmatic advertising issue were filed across the EU in 2018 and 2019 but have yet to result in any substantive regulatory action. Ireland did open a probe… Source link