Pernod Ricard (RI.PA) is officially in the metaverse with Absolut’s Coachella activation, allowing “real life to meet virtual life.” For the first time ever, the second largest spirits & wine maker Pernod Ricard, unveiled an experience in the metaverse dubbed Absolut.Land with its brand Absolut Vodka. North America CEO Ann Mukherjee told Yahoo Finance the global company partnered with Decentraland over other potential partners in the space, including Meta’s Horizon Worlds (FB) and Roblox ( Source link
Read More »Espresso martinis see a ‘resurgence’ as COVID-19 trends stick, Pernod Ricard exec says
Cocktail-making is stirring up “a real resurgence,” according to Pernod Ricard (RI.PA) North America CEO Ann Mukherjee. With consumers staying home during the COVID-19 pandemic, at-home cocktail making became popular, Mukherjee told Yahoo Finance. Top of the list: chocolate and espresso martinis. “We saw that comeback [of espresso martins], actually, even within COVID as we saw a lot of in-home cocktail-making…people enjoyed them at home and now they want to enjoy them in the restaurants,”… Source link
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