What way to ring in the new year with a fresh Google Ads update? On January 4, Google emailed advertisers who currently have the auto-applied suggestion “remove redundant keywords” enabled on their accounts. The email stated starting January 19, Google will begin removing redundant keywords across different match types. First reported by Robert Brady via Twitter, advertisers quickly took to numerous social media outlets to share their concerns over the new update. What’s… Source link
Read More »Google’s “Remove redundant keywords” recommendations have changed
Advertisers running PPC ads on Google may have woken up to an email this morning outlining its new policy regarding redundant keywords. What’s changed. The “Remove redundant keywords” recommendations suggest redundant keywords within the same ad groups. You may see the notification at the top right side of your ads dashboard. But starting January 19, the recommendation can include keywords across different match types. Now, Google will… Source link
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