Tag Archives: Ranking

Google is now rolling out two different Google search algorithm updates simultaneously, the December 2022 helpful content system and the December 2022 link spam update. The helpful content update started on December 5th, and the link spam update started on December 14th. Both updates are not finished rolling out, in fact, Google said that the helpful content update “is going to take longer” to complete than the two-week timeline previously… Source link

Does the IP address of your website’s server affect your rankings in search results? According to some sources around the internet, your IP address is a ranking signal used by Google. But does your IP address have the potential to help or harm your rankings in search? Continue reading to learn whether IP addresses are a Google ranking factor. The Claim: IP Address As A Ranking Factor Articles on the internet from reputable marketing sites claim that Google has over 200 “known” ranking… Source link

As with most updates in Google’s history, search industry rumors spread quickly about how to “game” the system. “Freshness” is a common theme among Google updates, spanning over a decade. And “fresh content” as a ranking factor has been an ongoing point of interest for SEOs, especially among content marketers. To better understand the debate, we will look at Google’s “Freshness” updates, specifically what they mean and how (if at all) they affect search rankings.

Remember the early days of the internet? You could spend all day chatting with your friends on AOL messenger while you played solitaire on Yahoo games. And then your mom picked up the phone to make a call, and you were kicked off the web. Good times. In those days, if you were doing some shopping, there was a good chance you were doing it on a site with an exact match domain (EMD). For example, if you needed a dog collar, you’d probably end up on a site with an address like… Source link

Google Analytics (GA) is a powerful tool that lets website owners learn how users interact with their webpages. The amount of information we can get from Google Analytics is so in-depth that a theory has been circulating, for over a decade, that GA data is a ranking factor. Is Google Analytics really powerful enough to influence Google search results? Let’s take a closer look. [Recommended Read:] Google Ranking Factors: Fact or Fiction The Claim: Google Analytics As A Ranking Factor In… Source link

A new guide to Google’s ranking systems will keep you informed about which systems Google uses to rank search results and which ones are retired. Additionally, Google introduces new terminology in its latest guide, distinguishing between ranking “systems” and ranking “updates.” A system, such as RankBrain, is constantly running in the background. An update, on the other hand, refers to a one-time change to ranking systems. For example, the helpful content system is always running… Source link

Google has published a new help document that talks about the more “notable” ranking systems Google has deployed over the years that are both currently in use and no longer in use in Google Search. The document is named a guide to Google Search ranking systems. Ranking systems in use. The document specifies that these are the ranking systems that are currently in use at Google Search. Google also provides a brief explanation of each ranking… Source link

Search Console is a free Google tool that helps you monitor and fix problems with your site’s performance in Google search results. You can get a lot of helpful information from Google Search Console to guide your SEO efforts. But is it a ranking factor? Let’s dig in. The Claim: Google Search Console As A Ranking Factor While the tool doesn’t give us access to every detail about what is going on behind the scenes, it certainly shares a great deal of information on how to help Google… Source link

Google search representatives have consistently and clearly stated that they do not use Google Analytics data to rank websites. But, there are discrepancies between what Google says and what SEOs believe. Despite Google’s public statements, some search marketers continue to believe that bounce rate is in some way a ranking factor. Why do they believe this? Is there any validity to the claims against Google’s public statements? Does Google use bounce rate to rank webpages? [Recommended… Source link

Every SEO professional knows content is king. And not all content is created equal. But does your content’s readability affect how Google ranks you in search results? There are a lot of misconceptions about this. But what exactly is readability? If you’ve done any content creation, there’s a good chance you’ve come across readability tools like the popular Yoast SEO WordPress plugin before. These valuable tools evaluate your copy and generate statistics such as passive voice,… Source link