Michael Jordan stopped scoring points in the NBA in April 2003, but Nike (NKE) is still slam dunking quarterly earnings in large part because of the staying power of the brand the NBA legend made famous. On its fourth fiscal quarter earnings conference call, Nike executives casually mentioned Jordan brand sales rose an impressive 31% to $5 billion for the company’s just completed fiscal year. For a bit of perspective, the Jordan brand now makes up greater than 11% of Nike’s overall… Source link
Read More »Michael Jordan hasn’t played a game in more than 18 years, but Nike is still raking in billions from his brand
