Tag Archives: Quantcast

Trade Desk Faces Off With Google, Quantcast In $150B Market

Trade Desk Faces Off With Google, Quantcast In 0B Market

Facade with sign at headquarters of AI driven analytics firm Quantcast in the South of Market (SoMA) … [+] neighborhood of downtown San Francisco, California, November 8, 2019. (Photo by Smith Collection/Gado/Getty Images) Getty Images Changes in the use of the lowly cookie — a bit of software dropped into a browser that helps advertisers and publishers gather data on consumers’ web activity to better target ads — are having a tidal-wave like effect… Source link

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