Starbucks’ (SBUX) famous Pumpkin Spice Latte has not only helped boost the coffee chain’s foot traffic, but also social media conversations about the classic fall flavor. Social media analytics company Sprout Social compiled data on volume, keywords and conversation trends between August 1 and September 21. The firm found that pumpkin is still the most talked about fall flavor — despite the fact that Starbucks recently debuted its new Apple Crisp Macchiato this year. Online conversations… Source link
Read More »Starbucks’ Pumpkin Spice Latte leads to big boost in foot traffic: Data
Starbucks’ Pumpkin Spice Latte officially returned to nationwide menus on August 24 — and is already leading to a big boost in foot traffic before the official arrival of fall. According to analytics platform Placer.ai, visits increased 3.5% during the week of August 23 compared to the same week in a particularly strong 2019 summer season. And foot traffic expanded 12.3% on a week-over-week basis. Traffic continued to climb in the days that followed with an average increase of 14.9%… Source link
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