LONDON, Nov 30 (Reuters) – Google was sued on Wednesday by a group of British website publishers who allege the U.S. company and its parent Alphabet abused their dominant position in online advertising, depriving them of revenue. The class action claim was filed at the Competition Appeal tribunal on behalf of 130,000 businesses publishing around 1.75 million website and apps in Britain, law firms Humphries Kerstetter and Geradin Partners said in a statement. Google dismissed the lawsuit in an… Source link
Read More »How We Determined Which Disinformation Publishers Profit From Google’s Ad Systems — ProPublica
ProPublica is a nonprofit newsroom that investigates abuses of power. Sign up to receive our biggest stories as soon as they’re published. Our story “How Google’s Ad Business Funds Disinformation Around the World” found that, despite Google’s public commitments… Source link
Read More »Google gives publishers new ways to control their first-party data
Publisher provided signals help publishers categorize their first-party data into audience or contextual segments and then share those signals with programmatic buyers. How does it work. Publisher provided signals make it easier for programmatic buyers to “find and purchase audiences based on things like demographics, content interests or purchase intent across multiple sites and apps without tracking people’s activity in apps or across the… Source link
Read More »Google resolves French fight over payment to publishers
PARIS, June 21 (Reuters) – Alphabet unit Google (GOOGL.O) has made commitments to resolve a dispute in France over copyright for content used online, the country’s antitrust authority said on Tuesday. Google, owned by Alphabet, also dropped its appeal against a 500 million euro ($528 million) fine and paid it, the authority said. read more The decision brings to an end its investigation against Google, which has agreed to hold talks with news agencies and other publishers to pay for the use… Source link
Read More »What Publishers Need to Know About Google’s Optimized Pricing
Google Tells Publishers They May Be Demonetized For Ukraine Content – Deadline
Google is notifying publishers that they needs to tread carefully when producing content that “exploits, dismisses, or condones” the war in Ukraine. A message sent late on Friday warned publishers that the demonetization extends to “claims that imply victims are responsible for their own tragedy or similar instances of victim blaming, such as claims that Ukraine is committing genocide or deliberately attacking its own citizens.” Google also indicated that it may also demonetize… Source link
Read More »Publishers Move to Abandon Google-Supported Mobile Web Initiative
Several large online publishers are taking steps to abandon a program from Alphabet Inc.’s Google that was billed as a way to optimize readers’ mobile-browsing experience, saying it generates less advertising revenue. Companies including Vox Media LLC, BuzzFeed Inc.’s Complex Networks and Bustle parent BDG said they have started testing or are considering using their own versions of mobile-optimized article pages, instead of building them using the Accelerated… Source link
Read More »Google’s advertising tech targeted in European publishers’ complaint
Alphabet Inc’s Google made $147 billion in revenue from online ads in 2020, more than any other company in the world, with ads including search, YouTube and Gmail accounting for the bulk of its overall sales and profits. About 16% of its revenue came from the company’s display or network business, in which other media companies use Google technology to sell ads on their website and apps. The European Commission opened an investigation in June into whether Google favours its own online display… Source link
Read More »Google’s advertising tech targeted in European publishers’ complaint
BRUSSELS, Feb 11 (Reuters) – Google (GOOGL.O) on Friday was targeted in an antitrust complaint by the European Publishers Council over its digital advertising business, potentially strengthening EU antitrust chief Margrethe Vestager’s investigation into the issue. Alphabet Inc’s Google made $147 billion in revenue from online ads in 2020, more than any other company in the world, with ads including search, YouTube and Gmail accounting for the bulk of its overall sales and profits. read more
Read More »German publishers oppose Google plan to phase out third-party cookies
Google is facing a fresh complaint from Germany’s largest publishers and advertisers, which are demanding that the EU intervene over the search giant’s plan to stop the use of third-party cookies. Axel Springer, the publisher of titles such as Bild and Politico, is among the hundreds of publishers, advertisers and media groups that have argued to the bloc’s competition chief, Margrethe Vestager, that Google is breaking EU law with its move to phase out third-party cookies from… Source link
Read More »