Tag Archives: Privacy

State antitrust watchdogs are targeting Google’s plans to phase out third-party tracking cookies, building on a major lawsuit filed last year. The group of 15 attorneys general, led by Texas, updated its complaint about Google yesterday to include a more detailed case against the search giant, including new claims about Google’s strategic use of the Chrome browser. In particular, the new complaint takes aim at recent privacy updates to Chrome, which could better protect users’… Source link

DuckDuckGo is calling out Google over its new privacy labels on iOS which reveal how much data the company is collecting from iPhone users. Google’s main app and the Chrome browser app have both been updated for iOS. As is now required by Apple, Google is providing privacy labels for each of the apps which list the data they collect from users and what the data is used for. The long list of information Google collects from iOS app users is the subject of DuckDuckGo’s latest attack against… Source link

Apple has just made a striking new privacy move ahead of the launch of iOS 14.5. Apple has just hit out at data-collecting rivals such as Google and Facebook with the launch of a … [+] new database of privacy labels on its website. SOPA Images/LightRocket via Getty Images Apple has just hit out at data-collecting rivals such as Google and Facebook with the launch of a new database of privacy labels on its website. Apple released privacy labels for its… Source link

Bengaluru: Google Pay, the payments app of Google has introduced features designed to improve privacy for users, allowing them control over transaction data. The features include a toggle on and off’ button which allows users to prohibit sharing of their transaction data with Google Pay, preventing it making personalised offers. According to Google Pay India, users can also deselect transactions they wouldn’t like Google Pay to use for providing… Source link

This week, Google moved to end the third party cookie as it hailed the shift to a “privacy first” web. But with rivals such as Apple using privacy as a unique selling point, what does that really mean?  This week, Google moved to end the third party cookie as it hailed the shift to a “privacy first” … [+] web. Anadolu Agency Google is one of several big tech companies that knows a lot about people—some would say too much. A large amount of… Source link

A handful of new standards will personalize ads without the privacy violations of today Photo: Christian Wiediger/Unsplash The internet is about to experience a dramatic shift toward privacy. Today, advertisers like Facebook and Google use cookies to track people as they interact with different websites, building profiles for the sake of targeted marketing. But on Wednesday, Google — a giant in the global digital ad market — announced that it would stop using this kind of system to track… Source link

Google parent company Alphabet CEO Sundar Pichai. (AP Photo/Jeff Chiu, File) Google’s (GOOG, GOOGL) Chrome browser said this week that it won’t deploy other web-tracking tools after phasing out third-party cookies in 2022. But that won’t transform your online experience, or stop you from seeing ads for whiskey if you’ve just looked up how to mix a Manhattan. “You’re 100% still being targeted,” Elizabeth Renieris, an affiliate of Harvard University’s Berkman Klein Center for… Source link

Google parent company Alphabet CEO Sundar Pichai. (AP Photo/Jeff Chiu, File) Google’s (GOOG, GOOGL) Chrome browser said this week that it won’t deploy other web-tracking tools after phasing out third-party cookies in 2022. But that won’t transform your online experience, or stop you from seeing ads for whiskey if you’ve just looked up how to mix a Manhattan. “You’re 100% still being targeted,” Elizabeth Renieris, an affiliate of Harvard University’s Berkman Klein Center for… Source link

Advertisers have been nimble throughout the variety of challenges that have impacted the targeting and privacy landscape: GDPR, CCPA, other state legislation, like Maryland’s—even the third-party cookie phase-out, which many didn’t think the industry would be able to overcome. Ad land and ad tech quickly pivoted strategies, working hand in hand with each other to provide solutions to the “cookie apocalypse,” well before the phase-out goes into effect next January. … Source link

With the growing demand for data privacy, Google announced it will stop selling ads based on … [+] individual users’ web browsing habits. However, privacy-focused browser Brave advances the ambition with a new search engine. SOPA Images/LightRocket via Getty Images Privacy browser Brave created a competitor to Google’s GOOG flagship search engine with its latest acquisition. But the timing could have been better. Announced yesterday, Brave… Source link