Alphabet (NASDAQ:GOOG)(NASDAQ:GOOGL) is attempting to make nice with European regulators. On Monday, the U.S. tech giant promised that it will not leverage the fitness and health data generated by Fitbit (NYSE:FIT) to target advertising. Alphabet’s Google unit signed an agreement to buy the fitness tech company… Source link
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With the clock ticking on a European Commission probe into Google’s $2.1 billion bid for Fitbit, the tech giant offered regulators a concession late Monday, agreeing not to use Fitbit’s trove of health data to help target ads. Google had been staring down the possibility of a sweeping antitrust investigation by European regulators that was the latest in a series of probes into its deal with Fitbit announced last November. But the tech giant had a potential way to avoid the full thrust… Source link
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