PHOTO: Bruno Figueiredo Digital ads require extensive planning to ensure the campaign persuades customers to click without going over the marketing budget. But many of the tools now available for marketers to follow the progress of ad campaigns explore basic metrics that may not play a significant role in ROI. Marketers need solutions which can quickly display the metrics that have the greatest influence on ROI. Google has gradually updated its advertising scheduler, Performance… Source link
Read More »Tie Performance to Marketing ROI With Google Ads Performance Planner
