Tag Archives: Omnichannel

Yahoo has announced a new integration with DAX, the pioneering digital advertising exchange created and operated by Global, the media and entertainment group. DAX’s premium digital outdoor inventory is now available for advertising partners to purchase programmatically through Yahoo’s omnichannel DSP, in addition to audio.  The integration means Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of over 2,400 premium digital screens across the UK,… Source link

APAC-wide alliance builds on Yahoo and Near’s partnership in Australia and New Zealand, which delivered proven successes for clients Yahoo, the premier global media and technology company, has announced an APAC-wide partnership with Near, one of the world’s largest sources of privacy-led intelligence on people, places, and products. This alliance brings together the strengths of Near’s unique location intelligence data with Yahoo’s omni-channel demand-side platform (DSP) and suite of… Source link

Yahoo have delivered its pilot programmatic digital out-of-home (DOOH) omni-channel campaign with global asset and wealth management company, Schroders – a first for both brands in Singapore and Southeast Asia. Running from July to October, Schroders’ “Beyond Profit” campaign leveraged programmatic DOOH complemented by mobile retargeting capabilities over Yahoo’s omni-channel demand-side platform (DSP) to increase brand awareness, engage the right audiences and influence consumer… Source link