Tag Archives: offset

Yahoo is offering a global carbon-neutral private marketplace (PMP) thanks to its latest ad tech partnership with Scope3. With Scope3’s Green Media Products available within Yahoo’s supply-side platform (SSP), brands and agencies allocate spend towards GMP, Scope3 then measures the emissions associated with the campaign once it has run, and the publishers and ad sellers then contribute to Scope3’s chosen carbon-removal projects. GMP is billed as carbon-neutral media and aims to price… Source link

NBC’s viewership for the Winter Olympics has been disappointing so far: Monday’s broadcast attracted 11.5 million viewers, a stark 48.4% decline from the 2018 Olympics during that same time slot. The opening ceremonies and weekend programming were also down more than 40% from the previous Winter Olympics. According to one analyst, however, the Super Bowl may be the key to reviving Comcast’s (CMCSA) streaming outlook. “I don’t think it will have a dramatic impact on the near-term… Source link