Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yahoo? Yahoo has taken a 25% stake in Taboola as part of a 30-year exclusive ad deal (uhh … pardon?) that makes Taboola the primary native inventory seller for Yahoo’s media properties, The New York Times reports. The announcement leaves questions hanging. A 30-year exclusivity arrangement? Yahoo didn’t even exist 30 years ago. And Yahoo makes Facebook look young. Also, why the equity stake?
Read More »Yahoo’s Moolah For Taboola; The New Social Butterfly
