Dive Brief: Yahoo is partnering with e-commerce platform MikMak to offer add-to-cart functionality and analytics for advertising campaigns on its properties, including Yahoo Finance, TechCrunch and AOL, according to an announcement. CPG advertisers can now offer consumers a multi-retailer checkout experience directly from their ads on Yahoo, allowing website users to buy from their preferred source. The deal also gives brands access to MikMak Insights to assess… Source link
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