Yahoo has further entwined itself with first-party cookieless identity platform Merkle by extending its existing partnership to usher in improved identity-based targeting, performance and measurement for advertisers. The global media and tech company will combine Merkle’s identity resolution and data platform, Merkury, with its ConnectID solution to unlock the full potential of marketing. Yahoo ConnectID has established itself as a viable alternative for advertisers and publishers wishing to… Source link
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