Tag Archives: marketing

Article content This article was created by StackCommerce. While Postmedia may collect a commission on sales through the links on this page, we are not being paid by the brands mentioned. There are many things every successful business owner needs to know, and at the top of the list is mastering Google Analytics (GA). Google Analytics is the most used analytics tool in the marketplace. Why? Well, quite simply, GA gives you the free tools you need to analyze all your data in one place and use… Source link

Google plans to end support for third-party cookies in the Chrome browser and its Chromium engine, a decision that has prompted an investigation by the U.K.’s Competition and Markets… Source link

On this week’s episode of Marketing O’Clock, hosts Greg Finn, Mark Saltarelli, and Jess Budde break down the biggest digital marketing news of the week. If you’re unable to listen on Spotify, check out the video version of this week’s episode on the Search Engine Journal YouTube channel. We’ve all been warned that identity verification was going to be coming to Google Ads since March 2020, and yet it’s beginning has been a… Source link

On this week’s episode of Marketing O’Clock, hosts Greg Finn, Mark Saltarelli, and Jess Budde break down the biggest digital marketing news of the week. If you’re unable to listen on Spotify, check out the video version of this week’s episode on the Search Engine Journal YouTube channel. Do you think that Google always has the answer for everything? Sometimes that’s not entirely the case. Advertisement Continue Reading… Source link

Google is deciding whether to impose severe penalties on the online conglomerate IAC/InterActive Corp. over what the search giant concluded were deceptive marketing practices, according to documents reviewed by The Wall Street Journal and people familiar with the matter. Google, which determined that IAC misled users about its browser extensions, could go as far as banning those products from its Chrome browser. IAC, under Chairman Barry Diller, is pushing back, saying… Source link

Salesforce Ventures joins the latest Series D round led by General Atlantic, to support AppsFlyer’s rapid growth and product innovation AppsFlyer, the global attribution and marketing analytics leader, today announced Salesforce Ventures joined its roster of investors in a late stage extension of its $210 million series D round led by General Atlantic earlier this year, to continue its velocity through product innovation with consumer privacy at the forefront. As shifting privacy policies… Source link

Google’s push to phase out third party tracking cookies — aka its ‘Privacy Sandbox’ initiative — is facing a competition challenge in Europe. A coalition of digital marketing companies announced today that it’s filed a complaint with the UK’s Competition and Markets Authority (CMA), calling for the regulator to block implementation of the Sandbox. The coalition wants Google’s phasing out of third party tracking cookies to be put on ice to prevent the Sandbox launching… Source link