Tag Archives: marketing

All marketers know that brand marketing does its most important work over the long term. They understand how the cumulative impact of brand investment adds up over the years and how sustained investment translates into improved awareness, increased preference and competitive advantage. They know that brand marketing is a long game, and therefore can’t be judged in the same terms as this week’s performance (short-game) marketing tactics. In fact, many believe that a brand’s creativity… Source link

[unable to retrieve full-text content]How marketing can grow business via the ‘missing middle’  AdAge.com Source link

SPOKANE, Wash. –News Direct– Minuteman Press International Inc Plese Printing & Marketing, which has been in business for 32 years and is independently owned by Kim Plese, has been sold to Spokane natives Christy and Scott Johnson. Christy and Scott have rebranded the business as Minuteman Press – Spokane and are operating out of the same location at 4201 E. Trent Ave. Christy and Scott Johnson are the new owners of Minuteman Press – Spokane (formerly Plese Printing & Marketing) located… Source link

Google Marketing Live kicked off today with a keynote address, which included the announcement of 16 changes and additions to Google Ads. The keynote primarily focused on improvements to video ads, advancements in automation, and a preview of forward-looking technologies. Here’s everything you need to know to get caught up with today’s announcements. Video Ads Updates More Ads In YouTube Shorts Video action campaigns and App campaigns are now rolling out on YouTube Shorts… Source link

That uproar you hear? It’s SEOs calling out Google today.  Google’s new Digital Marketing & E-commerce certification course, which was announced May 2, includes cringe-worthy SEO advice so shockingly bad that one of Google’s search advocates – Danny Sullivan – is disavowing it. What happened. It all started with a tweet from international SEO consultant Gianluca Fiorelli. In it, he shared this screenshot of a slide discussing how to avoid keyword stuffing: This is Google’s official… Source link

Netflix is still reeling from its unexpected decline in Q1 subscribers — and the major dip is causing co-CEO Reed Hastings to rethink his anti-advertising approach following years of resistance. “Those who have followed Netflix know that I have been against the complexity of advertising and a big fan of the simplicity of subscription,” Hastings said during the company’s earnings call last week. “But as much as I am a fan of that, I am a bigger fan of consumer choice, and allowing consumers… Source link

Google published a strategy article about data and measurement that reviews the near future of cookies, privacy and tracking conversions. The article outlines what 2023 is going to look like for marketers and what they should be doing now to prepare. The article notes the startling statistic that in 2020 only 10% of the population were covered by privacy regulations and that by 2023 a full 65% of the population will live in countries with privacy protecting regulations that limit how much of… Source link

Netflix (NFLX) on Monday unveiled a new “Two Thumbs Up” button that will allow subscribers to love content, moving beyond the thumbs up-down binary. Yes, we could love “Stranger Things” and like “Inventing Anna” before Monday — but there wasn’t a way for viewers to expressly help Netflix’s algorithm draw that distinction. Now, users will have the option to rate movies and shows they watch with a thumbs down, a thumbs up, or two thumbs up. This second thumb has a deeply practical… Source link

Google Marketing Live is returning for another year, with Google today sharing its initial plans for the event. As per Google’s announcement, Google Marketing Live will be held on May 24th, and will feature a mixture of in-person and live-streamed content – though the actual mix is yet to be determined, pending COVID restrictions. Google’s annual marketing conference has become a key showcase of its latest ad tools, including YouTube ad changes, new ad formats, analytics offerings, and… Source link

Anny Havercroft Yahoo director of brand and marketing, Anny Havercroft, has left her post to take up a business marketing leadership role at TikTok.   Havercoft spent more than four years with Yahoo, working with the business as it integrated a collection of media brands including Yahoo, AOL and TechCrunch under the… Source link