The Fitbit Luxe is the company’s first tracker since it was acquired by Google’s Alphabet. (Image: Fitbit) Fitbit on Monday announced its first new product as an official part of Google’s Alphabet (GOOG, GOOGL), the fashion forward Fitbit Luxe. Available for pre-order starting today for $149, the Luxe is a tracker with a built-in, color display designed to look like a piece of jewelry rather than a fitness band. Fitbit is positioning the Luxe as a device that provides consumers with both… Source link
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