More than 80% of U.S. online searches happen on Google, creating an ad base worth around $160 billion annually. The government claims Google has used that dominant position to force deals that make it the default search engine in other companies’ devices, blocking competitors from ever getting their products in front of consumers. Critics say the harm to consumers can be seen in, for example, the proliferation of intrusive paid ads brought up by Google searches, to the point that the… Source link
Read More »Alphabet earnings: Antitrust charges cast long shadow over Google
The historic lawsuit will be an underlying theme, both in the short and long term, when Alphabet Inc.’s GOOGL, +1.63% GOOG, +1.58% Google announces third-quarter results on Oct. 29 — the same day as Facebook Inc. FB, +2.39%, Amazon.com Inc. AMZN, +0.88%, Apple Inc. AAPL, -0.61% and a raft of other tech companies. Antitrust story lines abound. On Oct. 28, Google… Source link
Read More »At Long Last, Google And IAB Europe Agree To Share Consent Systems
The Google consent management platform (CMP) Funding Choices will finally integrate with the IAB Europe’s Transparency & Consent Framework (TCF), the collaborative industry solution for passing consent data signals in the supply chain. Google also said Thursday that Funding Choices now includes compliance with the California Consumer Privacy Act (CCPA). When traffic is from the EU or from California, Google will serve consent messages (aka pop-ups) that request explicit consent in… Source link
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