Google controls products that aid in every step of that process, including the different pieces of software for advertisers and publishers that run auctions for ad space. Because publishers sometimes post their open ad space to multiple digital ad companies — including Google’s — the companies can compete with one another to see who can obtain the most money from an advertiser to use the slot. Google’s critics say it has achieved a level of dominance in the ad tech market that makes… Source link
Read More »How May Google Fight an Antitrust Case? Look at This Little-Noticed Paper
