Tag Archives: launches

Washington launches a new Google battle — with an old playbook

Washington launches a new Google battle — with an old playbook

And Australia — where regulators already followed their European counterparts in forcing social media companies to pay publishers whenever their content appeared on these platforms — officials are also mulling similar changes to create bespoke rules for tech giants after the country’s competition regulator admitted its current powers hadn’t kept pace with industry. “Google has leveraged its data and acquisitions to dominate the adtech market,” Rod Rims, the former head of… Source link

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Full Throttle Launches Tracker as Google Moves to Kill Cookies

Full Throttle Launches Tracker as Google Moves to Kill Cookies

Illustration: Lightspring (Shutterstock) Last week on Zoom, where I spend all the best moments of my life, I spoke with the chief product office of an ad tech company called Full Throttle. Amol Waishampayan said his company has a brand-new patented technique that will let companies collect even more of your data—ten times more data, he claims—and tie that information to your home address. He said Full Throttle won’t collect the information without your consent, but he expects a lot of… Source link

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Google Cloud Launches New AI Tools for Retailers

Google Cloud Launches New AI Tools for Retailers

Google Cloud is launching four new and updated AI tools to provide customers with a smoother online shopping experience and assist retailers with in-store inventory management. A personalized search and browsing experience for ecommerce sites. An AI-powered solution for checking in-store shelves. An AI-driven product recommendation system. A tool that uses machine learning to arrange products on websites. Here’s more about each of the new tools. Personalized Search & Browsing For Ecommerce… Source link

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BigCommerce launches Microsoft Ads and Listings

BigCommerce launches Microsoft Ads and Listings

US-based ecommerce software company BigCommerce has partnered Microsoft Advertising to launch Microsoft Ads and Listings for merchants on the BigCommerce Marketplace.   Following this announcement, Big Commerce merchants of all sizes are enabled to integrate their stores directly and reach millions of potential new customers across the Microsoft Advertising Network, who are thought to have increased purchasing power, engage more with ads, and have a higher probability of purchasing… Source link

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