Tag Archives: Keywords

What way to ring in the new year with a fresh Google Ads update? On January 4, Google emailed advertisers who currently have the auto-applied suggestion “remove redundant keywords” enabled on their accounts. The email stated starting January 19, Google will begin removing redundant keywords across different match types. First reported by Robert Brady via Twitter, advertisers quickly took to numerous social media outlets to share their concerns over the new update. What’s… Source link

Advertisers running PPC ads on Google may have woken up to an email this morning outlining its new policy regarding redundant keywords. What’s changed. The “Remove redundant keywords” recommendations suggest redundant keywords within the same ad groups. You may see the notification at the top right side of your ads dashboard. But starting January 19, the recommendation can include keywords across different match types.  Now, Google will… Source link

Google’s John Mueller answered whether targeting keywords in H1, Meta tags and on-page was out of date because of all the advances in search. John affirmed the value of using keywords (within limits) and of correctly mapping words to the topic. Question About Keyword Counts The person asking the question mentioned that he had a “directive” specifying the use of keywords in the content. He suspected that the directive might be outdated. Here’s the question: “I have a directive to use… Source link

Google’s John Mueller answered whether BERT is making exact match keywords of less importance. Mueller explained the purpose of BERT and how that might affect keyword use in the long run. Question About the Impact of BERT on Keywords The question was asked in the context of a Google Office Hours hangout. The person asked whether BERT is making exact match keywords in content of less important. Here is the question: “With BERT coming out, will the importance of the exact keyword, exact match… Source link