The updates should also be welcome for users: On the whole, website ads are more annoying to US internet users than ads on social media or TV/streaming. The problem is more pronounced on mobile: 42% of worldwide mobile users say there’s too much advertising and it can be obtrusive, including 36% of US users. The big takeaway: Just as a grocery wouldn’t reward a supplier who keeps supplying expired products, so too Google is taking steps to disincentivize website owners that supply the… Source link
Read More »Google Will Reject Ads Leading To Pages With Intrusive Advertising
Google Ads is implementing a new policy requiring landing pages to meet the “better ads standards,” as the Coalition For Better Ads laid out. A change to Google’s destination requirements policy states if an ad leads to a page that doesn’t comply with the better ad standards, Google will disapprove the ad. Google is sending emails to advertisers informing them of the policy change, which leaves roughly a monthto make necessary updates. The email reads: “In October 2022, the… Source link
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