Tag Archives: Interoperability

Share Tweet Share Email Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID. The new partners add more power to the platform and support for Yahoo ConnectID, as advertisers and publishers seek a privacy-first solution to drive campaign personalisation, performance and measurement.  Yahoo ConnectID now reaches over 290 million addressable users globally, up 40 million users since the start of… Source link

Why Offering Access to Google and Microsoft Services Matters Colleges and universities, whether they’re serving tens of thousands of students or just a few hundred, can no longer afford to operate as one-platform institutions. It needs to be a split existence. Early in my career, I worked at the University of Texas Health Services, where we had a huge contract with Microsoft. However, we discovered we needed a collaborative solution for our team. That’s where Google came in, and its… Source link

NEW YORK–(BUSINESS WIRE)–Yahoo is growing its sustainable and people-first identity footprint through expanded partnerships with NCSolutions, IRI, mParticle and more, adding interoperability or support for the company’s cookieless ID solution, Yahoo ConnectID, across additional providers. Creating a scaled ecosystem to support its ID, the moves mean that advertiser data can stay within the providers’ ecosystems, but still be matched against Yahoo ConnectID to drive connections… Source link